19th August 2020
Monochrome Magnificence From Balmain
Black, white & gold run through the veins of Balmain's latest collection. The Parisienne couture house celebrate Monochrome, an emblematic motif of french design, in this typically glamorous release.
Balmain are leading the charge for 'casual opulence', with comfortable essentials including T-Shirts, Sweatshirts & Sweatpants all given the Balmain Couture treatment. A new sneaker silhouette, the B Troop High Top, are also debuted.
The designs bear the recently revamped Balmain logo. Creative director Olivier Rousteing has never intimidated by the legacy of the brand since he took over aged just 25.
The logo sees the initials of Balmain's iconic founder, Pierre Balmain, woven together to create the sleek new logo.
Rousteing is always ready to add new chapters to Balmain's rich heritage. The new logo isn't about tearing up the history books, but acknowledging that times do change, and Balmain is moving with them.
From the accessories collection, a line reinvigorated under Rousteing, there are classic black leather totes, available with both gold and silver accents. Alongside the totes are card holders, purses and crossbody bags, all accentuated with glistening golden gilding.