Combining traditional tailoring with contemporary sportswear fabrics, cuts and finishes, Italian fashion house, MSGM was founded in 2009 under the creative direction of Massimo Giorgetti. Using his brand as a vehicle for change and to mirror the youth zeitgeist, the fashion label has found its audience within Gen Z and millennials. Creating a truthful representation of our current world, the goal of the brand is to bring positivity through the colours and energy being young and electric. Taking inspiration from both the curiosity of culture and how society is changing through a modern perspective, MSGM puts out a positive message on subjects such as pride month.

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